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Your Partner In Growth
Marketing & Business Consulting
What We Do In Japan
Litmus works with businesses to unlock product-led growth (PLG) in Japan. We provide localization and market entry/go-to-market (GTM) services based on our knowledge of consumer and industry trends.
Our team is experienced when it comes to navigating the business and cultural nuances associated with the Japanese market.
Together with our partners, we work closely to deliver services across marketing, advertising, and e-commerce to both Japanese and global brands.
Helping You Globally
Litmus provides strategic services as a distributed resource to help business teams tackle multiple projects or workstreams in parallel across key markets.
We understand the challenges that come with managing different priorities, responsibilities, and expectations, especially with short-term constraints in place.
Our team is experienced in research and analysis, strategy and business development, and project management across multiple industries and geographies.
The Litmus Team
With a background in brand management at Procter & Gamble (P&G), Naoki went on to lead global marketing initiatives for Rakuten, a Japanese internet services conglomerate, in Singapore and Japan.
He then joined Facebook (now Meta) in business strategy and operations, responsible for Japan, before leading PicsArt’s market entry into Japan and South Korea as its general manager.
Naoki brings deep experience to Litmus in terms of setting up, growing, and running business strategy and operations for both tech and traditional companies alike.
Naoki Ishida
Julian started in financial and commercial advisory for Deloitte in Australia before crossing over to branding and marketing in internet services for Rakuten in Japan and the US.
Together with senior leadership, he went on to grow Rakuten’s capability in global marketing and commercial partnerships by way of sponsorship to accelerate brand and business growth in key markets.
Julian brings an outsider’s perspective to demystifying the Japanese market, in addition to his experience with digital and partnerships in driving PLG outcomes internationally.
Julian Toedter
Insights & Ideas
Head over to our Thought Starters blog, where we make industry content more accessible with the aid of the latest tools in artificial intelligence (AI) and digital transformation (DX).
The digital and technological landscape is changing; we are constantly learning and applying no-code and low-code solutions to our workflows and how we go to market.