Japan ▪ 日本

Win Your Japan Market Entry

Localization & Go-To-Market (GTM) Services

Our Services

We believe close collaboration is essential to success.

Litmus provides strategic and tactical services at every step of the way, tailored to your needs and objectives in Japan.

  • Our bread and butter.

    Localization is more than just translation. We will work with you to scope out a customer and product experience that is essential to unlocking the potential for product-led growth (PLG).

  • Would you like some jam with that?

    We will kickstart awareness and credibility building through turnkey market development tactics that will also build out your marketing-sales funnel.

  • This is where we want to be.

    We will lead sales sprints to convert and validate the market in a data-driven way to justify a more holistic entry into Japan.

  • Your project is our project.

    Think of us as an extension of your team. We will do what it takes to get the job done properly when it comes to localization and go-to-market (GTM).

  • They say talk is cheap; no, it’s not.

    We pride ourselves on our execution, but our strategic and analytical acumen is just as strong. As your thought partner, we will help you rationalize your business case as well as advise you on consumer and industry trends in Japan.

Our Approach

Product-Led Growth Market Entry

We think your product or service should do the talking.

Co-creation and a holistic approach to market entry are key to unlocking product-led growth (PLG) in Japan.

From localizing product and associated website and marketing collateral, to testing and establishing a robust marketing and sales funnel, we have experience generating awareness and closing sales deals.

Partner Agency

We are connected to MOON-X, who are domain and operational experts in marketing, advertising, and e-commerce, to help bring your brand and business to life.

Why Japan?

AI-generated image of digital & tech adoption in Japan

Despite being the world's fourth-largest economy (neck-in-neck with Germany in third!), Japan is sometimes overlooked as a market when expanding internationally.

The language and culture are nuanced. The market has a reputation for being challenging. The economy appears stagnant.

But there is a movement to digitize Japan’s economy, which has only picked up pace since the COVID-19 pandemic.

The government is spearheading digital transformation (DX) with its Digital Agency (created in September 2021) and made it a priority in June 2022 to realize Japan as a digital society.

Public cloud market growth in Japan is expected to outpace the US, the world’s largest cloud market, in the coming years.

But entering a new market comes with risks and challenges.

We believe that the returns can be more than worth it with the right approach and partners.