Litmus Admin 1/31/23 Litmus Admin 1/31/23

Why Japan should be an Attractive Destination for Western Software Businesses

Why western software business should consider Japan as a top market to enter.

Litmus Admin 1/17/23 Litmus Admin 1/17/23

Differences in Online Marketing in Japan Versus Western Countries

Digital marketing norms and practices in Japan are unique relative to Western countries.

Litmus Admin 1/3/23 Litmus Admin 1/3/23

Market entry and localization is more than just translation and workflows.

Litmus Admin 12/20/22 Litmus Admin 12/20/22

Agile market entry that is product-focused and digital-first are becoming increasingly popular ways to enter new markets. Japan is no exception.

Julian Toedter 12/6/22 Julian Toedter 12/6/22

Japanese software buyers are likely to spend more for improved accessibility and availability on the cloud and in Japan.

Julian Toedter 11/22/22 Julian Toedter 11/22/22

The opportunities for SaaS cloud businesses in Japan are significant.